Project Manifest_
Gold Mustache Barbershop: Digital Experience for Booking
Branding and booking platform optimized for local SEO, with real-time social proof integration and full content management autonomy.
ID_GOLD-MUS
CATEGORY_MVP
STACK_Institutional Website • Local SEO • Conversion
STATUS_
DEPLOYED
01 // INITIAL_STATE
Context
A premium barbershop in Itapema/SC that needed to consolidate its digital presence beyond social media, creating a direct conversion point for its services.
Problem_Detected
Dependence on scattered links and the lack of a professional storefront hindered Google ranking (local SEO) and failed to convey the authority needed to convert high-end new clients.
02 // EVOLUTION & IMPACT
Solution_Implemented
Development of a high-performance Web App using Next.js and shadcn/ui. Implementation of Instagram API integration for dynamic social proof and direct connection with the Inbarber scheduling system.
Result_Metrics
A fluid mobile-first user journey, centralizing bookings, services, and portfolio. The architecture allows the owner to manage content (services, prices, and hours) autonomously via CMS.
03 // SYSTEM_ARTIFACTS
./assets/logo-gold-mustache-barber.pngVisual identity
./assets/print-desktop.pngDesktop interface
./assets/print-mobile.pngMobile interface
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